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THE FUTURE OF LUXURY GOODS >
IMAGINE YOUR FUTURE
& TAKE CONTROL
The world is rocked by constant change. Predictions are worthless and science fiction has become reality, so we can no longer merely extrapolate the future: we must imagine it ourselves.

At Imprudence, we come from the world of design, video games, cinema and digital technology. Whether designers, futurists, makers or creators... we’re all story-tellers here.

So we use fiction to guide us forward – or, more accurately, design fiction.  We explore the possible implications of future developments on a sector, an industry or a company. 

Silicon Valley is a product of the hippie movement and nerd and hacker culture, but these movements have already had their time and fallen to the wayside. It’s now the incubators and playgrounds in the more experimental fields which will unveil the future mainstream.

By observing what happens at the very edges, in laboratories, research centers, universities, art and creative centers, fablabs and other radical experimental spaces, we can find the material we need to imagine these futures.
WE USE FICTION TO
IMAGINE THE FUTURE
OF YOUR COMPANY
IMPRUDENCE
X SALON DU LUXE
For the salon du luxe, Imprudence developed 3 sound fictions for the future of the luxury industry.  

Each of these fictions took inspiration from the low-level signals here today, that you’ll discover as you browse our dedicated website.

Each of these fictions delves into a theme and an era in its own way: our relationship with machines in 2041, our relationship with reality in 2025, our relationship with nature and ourselves in 2066...

Each of these fictions brings forward a possible future. And raises questions about how to transcend and master it.
THE FUTURE OF LUXURY GOODS >
WHAT WILL BE LUXURY
IN 2025, 2041
0R 2066 ?
NEXT-GENERATION
STUDIES
By bringing together researchers, designers, artists, authors and makers, we can analyze and explore the low-level signals and most relevant emerging trends to run out our own hypotheses and develop our scenarios.

To make this vision a reality, we work with illustrators, video designers, animators, sound designers and 3D modelers to create the places, objects and interactions which occur in these futures.
WE STUDY LOW
LEVEL SIGNALS &
EMERGING TRENDS
A FULL & ACTIONABLE DELIVERABLE
A list of low-level signals and relevant emerging trends provide inspiration. They allow us to analyze and explain the meta-concepts which will structure the future of your sector so you can anticipate the behavior of your consumers and users. 3 illustrated and provocative stories let you ask yourself the right questions, now before the future is upon you.
INSPIRE & REDUCE STRATEGICAL RISK
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