Imprudence is a multidisciplinary studio that invents and materializes the lifestyles of tomorrow. We are a foresight agency, a living lab and a creative studio, all merged together.

We are not consultants nor strategists. We are designers and storytellers, creative technologists and futurists, researchers and visionaries, who help widen the realm of your futures. 

We’ve been exploring the futures of beauty, health, food, fashion, mobility, work for 10 years now. We have designed the futures of our bodies, our homes, our cities. We have hacked and subverted synthetic technologies, bio interfaces or space materials. And it is just the beginning.

This year, we are launching our drops of the future. They are monthly capsules that embody what lies ahead in the next 10 years. Filled with speculative events and products, they are portals into a future that embrace what’s coming and find unprecedented solutions.

Stay with us for another 10 years. It is gonna be great, we promise.