At Imprudence, we gather futurists and designers, researchers and creative technologists, visionaries and storytellers. Our goal is simple: help widen the spectrum of your possible futures and unveil unprecedented pathways.
Our approach is intrinsically multidisciplinary and cross-sector. We explore futures through complementary mindsets and disciplines, while hybridizing insights from multiple industries.
The future mainstream lies in the fringes.
From weak signals to subcultures, from creative technology to avant-garde research, our lab has a keen edge for what’s radical and emerging. This is the only way to anticipate what will be mainstream and scalable in 5 or 10 years.
The future is an everyday object.
We study futures from the point of view of the people who will live them. We are deeply focused on what our actual daily life could look like in the next 5 to 10 years.
The future is a tangible object.
Our designers and storytellers come from advertising, video games and movies. Our goal is to create immersive and engaging formats that make futures real, vivid and actionable.
We have been exploring the speculative futures of our lifestyles since 2015.
+10 sectors
Over these past 10 years, we have worked across all industries that shape our lifestyles.
+100 explorations
Encompassing the future of food, health, beauty, fashion, tourism and hospitality, homes, city, work, communication...
+200 interviews of visionaries
From biodesigners to creators, unlocking aspirational and radical visions.
+2000 components of future
They form the foundations of our unique strategic disruption framework.
+1000
quantified structural drivers of change, from demographics to climate to regulation.
+500
societal shifts and trends
+200
emerging cultures and uses
+500
technologies and innovations
+1000
innovations and weak signals
+50
speculative products, services, spaces or interfaces created within our studio
