At Imprudence, we gather futurists and designers, researchers and creative technologists, visionaries and storytellers. Our goal is simple: help widen the spectrum of your possible futures and unveil unprecedented pathways.
Imprudence is a future lab that designs bold and disruptive futures.
We transform necessary adaptation into a playground for innovation and reinvention.
our know-how.
01
Quantitative foresight, to create a realistic decor for our futures.
02
Cultural and use mapping, to understand our future behaviors, needs and desires.
03
Weak signal and fringe mapping, to identify eye-opening possibles.
04
World building and scenario design, to unlock future-proof pathways.
05
Design fiction, to map the real journeys of our futures.
06
Speculative design, to create the products, services and spaces of our futures.
Some things we can do for you.
01
Simulate the future playgrounds of your industry.
We can give you an accurate picture of the world of tomorrow, from a structural, societal and technological standpoint. To help you identify the real challenges that comes ahead for your sector.
02
Map the coming disruptions of your industry.
We can help you identify the emerging practices, radical cultures and innovations that will shape the future mainstream and disrupt your industry promises and models.
03
Identify your future-proof innovation territories.
We can identify for you future-proof innovation territories, that will reshape the desirable futures for the entire industry and reinforce your leadership, and resilience.
04
Imagine, design and prototype your future value proposition.
We can inspire your innovation and R&D through speculative artifacts and journeys that embody wowing possibilities in terms of features, functions and uses.
Our approach is intrinsically multidisciplinary and cross-sector. We explore futures through complementary mindsets and disciplines, while hybridizing insights from multiple industries.
The future mainstream lies in the fringes.
From weak signals to subcultures, from creative technology to avant-garde research, our lab has a keen edge for what’s radical and emerging. This is the only way to anticipate what will be mainstream and scalable in 5 or 10 years.
The future is an everyday object.
We study futures from the point of view of the people who will live them. We are deeply focused on what our actual daily life could look like in the next 5 to 10 years.
The future is a tangible object.
Our designers and storytellers come from advertising, video games and movies. Our goal is to create immersive and engaging formats that make futures real, vivid and actionable.
We have been exploring the speculative futures of our lifestyles since 2015.
+10 sectors
Over these past 10 years, we have worked across all industries that shape our lifestyles.
+100 explorations
Encompassing the future of food, health, beauty, fashion, tourism and hospitality, homes, city, work, communication...
+200 interviews of visionaries
From biodesigners to creators, unlocking aspirational and radical visions.
+2000 components of future
They form the foundations of our unique strategic disruption framework.
+1000
quantified structural drivers of change, from demographics to climate to regulation.
+500
societal shifts and trends
+200
emerging cultures and uses
+500
technologies and innovations
+1000
innovations and weak signals
+50
speculative products, services, spaces or interfaces created within our studio
