At Imprudence, we gather futurists and designers, researchers and creative technologists, visionaries and storytellers. Our goal is simple: help widen the spectrum of your possible futures and unveil unprecedented pathways.
What if you could talk with the consumers of 2035, but like, today?
Using the technology of Adaptiv.AI and our proprietary database of 10 years of foresight research, we have created the first focus groups with AI agents that simulate your consumers in 2030 or 2035.
What does we mean by focus group?
10 persona embodies by agents.
We can spawn any consumer from the future, according to its localization, its generation, its consumer patterns or its cultural background. Like we would do with a real focus group.
Human or automated moderation.
We can program together a moderator agent, and design its guidelines. But you might prefer to talk directly to your future consumers yourself. And that is possible too.
Deep insights in less than one day.
Insight deck, mindmap, data visualizations: our analyst agents can turn automatically these discussions and focus groups into visual and actionnable deliverables, for any team or service.
How can you harness this new power?
01
Anticipate the cultural perception of an innovation, its penetration, and its acceptability.
02
Assessing the size of a market before it even exists.
03
Imagine future-proof products and services, co-created with your future consumers.
04
Testing the desirability of a concept and a narrative in the long term.
05
Develop clear backcastings up to 2030.
A technology already in the future.
A unique foresight database.
We have collected over 50,000 pieces of data over ten years: studies, behaviors, cultural narratives, innovations, patents, weak signals, etc. Each signal is dated, qualified, and linked to a time horizon (2025, 2030, 2035).
True interactive focus groups.
These consumers of the future are trained to simulate the imaginations, dilemmas, and trade-offs of tomorrow.
An adaptive engine.
Our system learns from interactions, updates signals, and adjusts scenarios in real time.
For decades, companies have sought to anticipate the future using statistics, graphs, and studies. But the world no longer obeys these models.
Today, foresight must be interactive because the world is changing too quickly to be modeled.
Each hypothesis must be tested, debated, and enriched.
So, it is time to talk with your future consumers, not fantasized about them.
