Welcome to the future of beauty.
Welcome to Imprudence.
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Our praxis is design fiction.
It consists in imagining and materializing possible futures.

For 2 years we have been researching about body and beauty.
What you have seen is a glimpse of our work.

Inspired by real technological innovations, ongoing fundamental researches, sociological and economical signs, we have invented these 14 fake products and services.

They question today's beauty industry, lost between tech giants data-centered utilitarism and the need for new post anthropocene imaginaries.

If you want to dive deeper, you can discover our study and our speculative projects.

See you in a minute.