IMPRUDENCE PRACTIcES DESIGN FICTION TO IMAGINE DESIRABLES FUTURES FOR ITS PARTNERS
01
New signals
We’re watching weak signals transforming the dynamics of change.

02
New visions
We’re working with science-fiction authors and futurists to transform these dynamics in futures scenarii, inspiring for your company.
03
New deliverables
With our creatives and designers, we dematerialize these scenarii in future products, services, places and experiences.
beauty 2035
with Roland Berger
What will tomorrow’s beauty look like ? 
Decided by biome or algorithms? Overnatural or augmented? We looked at disruptive innovations, speculative projects and science fiction imaginaries to determine the future mainstream.
what we did
a 120 pages Magazine
an inspiring keynote
a design fiction workshop
example
WHAT IF YOU WASHED YOURSELF WITH BACTERIA ?
With Body Culture, Philipp Kolmann imagines growing bacteria directly in his bathroom and interacting with their colonies.
health 2035
with Roland Berger
What tomorrow’s health will be made of ?
On demand, “more accurate”, local and collaborative… Tomorrow ‘s health reinvents itself at the hour of technological disruptions and anthropocènes? We imagines its future from the point of view of the patient.
what we did
trend scanning
11 PROSPECTIVE SCENARIOS
example
WHAT IF THE HOSPITAL
CAME TO YOU ?
With Spaces on Wheels, Space 10 imagines autonomous spaces that can be order like an Uber. This includes a mobile care unit.
future of energy
with Total
What will our energy mix be in 20 years?
Between collapsology and technological utopia, global conflicts and local solutions, we imagined what our world could look like in 2 decades.
what we did
trend scanning
‍9 f scenarii
exAmple
WHAT IF YOU
POWERED CITIES WHILE DOING FITNESS ?
That’s what imagined Gensler with Reebok dans un plan spéculatif de reconversion des stations services en salles de fitness.
future of work
pour Roland Berger
How will we work in 10 years ?
If IA is still struggling to prove itself, our environment is becoming more and more autonomous and connected.Real and virtual intricates themselves in an extended reality. Will work become a simple gamified activity  ?
what we did
IDENTIFICATION OF WEAK SIGNALS
COLLECT OF IMAGINARIES
AN INSPIRING KEYNOTE
A DESIGN FICTION WORKSHOP
20 NOVELS AND 20 ILLUSTRATIONS

example
WHAT IF YOU COULD DUPLICATE YOUR INTELLIGENCE ?
With replica, or eterni.me, it’s almost a reality.
These two start-ups are leading the way for the digital twin created by artificial intelligence.
A few pieces of which we got inspired from
I-RobotHerLimitlessSightSunspring
design fiction
beauty 2035
the magazine
design fiction
beauté 2035
novels
design fiction
future of work
illustrations
design fiction
future of work
illustrations
design fiction
future of work
illustrations
Speculaivedesign
FORM OF DESIGN THAT QUESTIONS SOCIAL, ETHICAL AND CULTURAL IMPLICATIONS OF EMERGING TECHNOLOGIES.
WE ARE A COLLECTIVE OF PLANNERS, DESIGNERS, CREATIVE TECHNOLOGISTS, FUTURISTS AND STORYTELLERS.

WE ENVISION NEW FUTURES BASED ON SUB-CULTURES, CUTTING-EDGE EXPERIENCES, SPECULATIVE DESIGN PROJECTS AND SCIENCE FICTION.

WE MATERIALIZE THEM THROUGH STUDIES, MAGAZINES, ARTIFACTS, STORIES, OBJECTS, EXPERIENCES.

WE WANT TO SHOW YOU THAT OTHER FUTURES ARE POSSIBLE.

WE WANT TO SHOW YOU THAT THE FUTURE CAN BE COOL.

DISCOVER OUR LAST WORKS
study
bodies 2050
300 pages on the futurE of our body
+
speculative
eshop 2035
14 products imagining the future of beauty
+
design fiction
future of energy
between survivalism, solar punk and
ultra-local
+
EXPERIENCE
digital stone
THE FIRST augmented EXhibition ON SNAPCHAT
+
We worked for
L'Oréal
Dior
Roland Berger
Disney
Pernod Ricard
Breakthrough Innovation Group
Celio
Bechu Architecture
Theatre de la Ville
WE’RE ALSO on instagram.
if you want to see
how cool the future can be...
follow us
A few people inspiring us
Monika BielskyteN O R M A L SLucy McRaeSpace 10SuperfluxBenhaz Farahi
FR