IMPRUDENCE IS A CREATIVE TECHNOLOGY STUDIO THAT design SURPRISING EXPERIENCES
01
Immersive tour
We are obsessed by the creation of user paths reconciling physical and virtual and technologies with meaning.
02
Augmented experiences
We love to play with augmented reality, whether its on Face Facebook, Instagram, Snapchat, iOS ou Android. Facebook, Instagram, Snapchat, iOS or Android.
03
Customized lab
We help our clients and partners to use new technologies in an unexpected way.
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Technologies
Augmented reality
Snapchat
More infos
This lense was
THE haptique
Haptic technologies and interfaces reconstruct the physical sensations related to what happens on a screen
ARTISTIC IMMERSION CABINE
art in
a box

How to turn a mall into a place of cultural enrichment? How to help children understand classical art? To meet these two objectives, we have created a prototype "pop-up" booth offering a series of haptic and immersive experiences around a landmark Renaissance work.
2018
concept
research
design
imagined for
The Dubai Mall
VIDEO MAPPING
Projection on complex spaces of images and patterns corresponding volumes. 
connected concert hall
the olympia of tomorrow
What could the concert hall of the future will look like? How to wake up the old sleeping Olympia? Based on responsive architecture, video mapping and algorithms, we imagined a space that evolves on its own according to its programming, the times of the day and the people present.
2018
concept
researchs
RENDUS 3D
for
Architectural agency Bechu
Known internationally, the agency cultivates a durable approach as well as she goes after different works of researches on sustainable development, parametric design, new materials, biomimetism, digital fabric…
See the agency's website
synthetic reality
Reality made, edited or modified by AI
augmented retail
CGI retail
What will tomorrow’s store look like, between avatars and extended reality? $Answer in January.
2019
concept
creation
production
for
Statement
New to the world of fine jewellery, Statement is the brutalist armor of contemporary women.
See the brand's website
SNAPCHAT LENSE
Augmented Reality effects streamable thanks to a snapcode.
the first augmented exhibition on snapchat
digital stone
We worked hand in hand with artist Leo Caillard to create the device in augmented reality allowing to accompany his exposition “Hipsters in stone” at Bercy Village. A first on Snapchat.
2018
concept
design
development
with
Leo Caillard
Léo Caillard is a french photographer and plastician artist, born in 1985. His work make dialogue between past and present, classicism and technology, questioning our relationship with our individuality.
See its website
cAMERA EFFECT
Augmented reality filters available via the camera on the application.
The first facebook effect for a mEdia
human craddle
What can augmented reality bring to the great story ? How to use this technology in order to augment a live streaming. It’s the challenge we had to raise for Envoyé Spécial, creating the first effect of facebook camera for a media.
2018
concept
UX
3D
design
development
for
Envoyé Spécial
Envoyé Spécial is a hebdomary magazine of France 2’s rédaction, known for the quality of its great story. It’s presented by Elise Lucet since 2016.
with
Aurélien Fache
API artist, passionate of augmented reality, Aurélien Fache is a maker and developer with an untamed creativity..
See his facebook
spark AR
Creation software for facebook and instagram filters.
The first facebook game AR for a brand
AR summer
How do you turn a storefront into a playground?  
How do you engage passers-by with augmented reality?
The device we created for Celio generated over 30,000 interactions for 10,000 participants.
2019
concept and UX design
3D design
game design
development
for
Celio
The first men’s ready-to-wear brand in France.
extended reality
When virtual and real environments interact together.
4 DAYS IN IMMERSION IN THE FUTURE OF ENTERTAINMENT
digital
lab
We dove for 4 days with Disney’s team into the future of entertainment, around an inspiring masterclass, interventions of creative technologists and a technological showroom intricating AI, AR and VR.
2018
concept
animation
curation
for
Disney France
dna editing
The possibility of altering the genome of a human or plant
a dive into the future of perfume
futur
lab
During 4 half days, Dior Parfum teams were able to discover, experiment and visualize the 3 revolutions that are transforming the perfume and its industry.
2019
concept
animation
curation
for
Dior Parfum
artistiC immersive cabin
art in a box
concept and schemes techniques
connected concert hall
the olympia of tomorrow
hallway view
augmented exhibition via snapchat
digital stone
displayed at bercy village
augmented exhibition via snapchat
digital stone
snapchat lenses
first facebook effect for a media
berceau humain
real use
first facebook effect for a media
berceau humain
principal screen
design fiction
The objective of design fiction is to materialize possible scenarios and then put them into debate.
We are more than just a creative technology studio.

WE ARE A COLLECTIVE OF PLANNERS, DESIGNERS, CREATIVE TECHNOLOGISTS, FUTURISTS AND STORYTELLERS.

WE ENVISION NEW FUTURES BASED ON SUB-CULTURES, CUTTING-EDGE EXPERIENCES, SPECULATIVE DESIGN PROJECTS AND SCIENCE FICTION.

WE MATERIALIZE THEM THROUGH STUDIES, MAGAZINES, ARTIFACTS, STORIES, OBJECTS, EXPERIENCES.

WE WANT TO SHOW YOU THAT OTHER FUTURES ARE POSSIBLE.

WE WANT TO SHOW YOU THAT OTHER FUTURES ARE POSSIBLE.

WE WANT TO SHOW YOU THAT THE FUTURE CAN BE COOL.

DISCOVER OUR LAST WORKS
study
bodies 2050
300 pages on the futurE of our body
+
speculative
eshop 2035
14 products imagining the future of beauty
+
design fiction
future of energy
between survivalism, solar punk and
ultra-local
+
EXPERIENCE
digital stone
THE FIRST augmented EXhibition ON SNAPCHAT
+
We worked for
L'Oréal
Roland Berger
Disney
Pernod Ricard
Breakthrough Innovation Group
Celio
Bechu Architecture
Theatre de la Ville
WE’RE ALSO on instagram.
if you want to see
how cool the future can be...
follow us
A few people inspiring us
Monika BielskyteN O R M A L SLucy McRaeSpace 10SuperfluxBenhaz Farahi
FR