IMPRUDENCE IS A RESEARCH LABORATORY THAT PUBLISHES PROSPECTIVE STUDIES ON OUR FUTURE
01
New insights
We look where others don’t : cutting-edge research, subcultures, speculative projects, science fiction.

02
New format
Our studies are designed and designed as a Mook, both visual, accessible and inspiring.
03
New uses
Combining technological analysis, innovations and visual inspiration, our studies are aimed at both innovation, marketing and creation.
study
Bodies 2050
300 pages to discover
what our body will look like in 30 years
Buy
overview
A DIVE IN THE
POSSIBLE FUTURES
The virtual body of avatars, the immortal body of transhumanists, the inclusive body of #bodypositivity advocates. The body and its transformations are at the heart of tomorrow’s world. In our fast-paced world of technology, paradoxically, we have never talked so much about our envelope.

Fashion, health, food, beauty... For the past year, we have immersed ourselves in weak signals, experimental researches, speculative projects, fictional imaginary. And we brought back from this journey our first study. Welcome to the future of the body.
what's inside
300 PAGES OF WEAK SIGNALS AND RADICAL VISIONS
01 seven dynamics
Calculate the algorithmic body, mutate the virtual body, test the sensory body, experiment with the laboratory body, re-appropriate the organic body, enslave the body, celebrate the spiritual body... We have identified seven dynamics at the heart of the transformations of the body and our relationship to it.
02 systemic analysis
In each dynamic, we link interviews with visionaries, figures, sociological signs, technological researches, disruptive innovations, speculative and imaginary projects of science fiction. Consolidated in mega trends, these weak signals give you a fresh look at rebutted themes like AI, biome or genetic editing.
03 actionnables inspiration
In addition to the analysis, we propose for each of the dynamics a visual dive into the universes they call. These inspirational books include art photos, portraits of inspiring personalities, project visuals, color moodboards, textures and materials.
DISCOVER THE FUTURE OF THE BODY IN 300 PAGES,
1 PPT AND AN INSPIRING KEYNOTE
Bienvenue dans les futurs du corps.
deliverables
5 COPIES OF THE PRINTED STUDY
A PPT SUMMARY OF ALL INNOVATIONS AND SIGNALS FOR EVERY TREND
A 45 MINUTES KEYNOTE FROM THE CO-FOUNDER OF IMPRUDENCE JULIEN TAUVEL FOLLOWED BY ONE HOUR OF Q&A
price
5000 euros
2500 euros for the study alone and the ppt summary


i want one
We talk about it the study
Lucy McRaeNeri OxmanAlice PottsTIna GorjancRevital CohenSalvjiiaMatières Fécales
design fiction
The objective of design fiction is to materialize possible scenarios for then put them into debate.
WE’RE DOING MORE THAN PUBLISHING STUDIES.

WE’RE A COLLECTIVE OF PLANNERS, DESIGNERS, CREATIVE TECHNOLOGISTS, FUTURISTS & STORYTELLERS.

WE’RE MATERIALIZING DESIRABLE FUTURES THROUGH SPECULATIVE PROJECTS, FICTIONS & INNOVATIVE EXPERIENCES.

WE WANT TO SHOW YOU THAT OTHER FUTURES ARE POSSIBLES.

WE WANT TO SHOW YOU THAT FUTUR CAN BE COOL.

We worked for
L'Oréal
Roland Berger
Disney
Pernod Ricard
Breakthrough Innovation Group
Celio
Bechu Architecture
Theatre de la Ville
WE’RE ALSO on instagram.
if you want to see
how cool the future can be...
follow us
A few people inspiring us
Monika BielskyteN O R M A L SLucy McRaeSpace 10SuperfluxBenhaz Farahi
FR